Local SEO, what we do each month
Local SEO is the work that gets your business into the Google map results and the regular search results when people in your area look for what you do. Here’s what’s included.
Getting your website in shape (first 2 weeks)
- A full technical review of your website, with fixes for anything that's holding your rankings back
- Fixing the errors Google reports in Search Console, plus sitemap and indexing problems
- Faster page loads and better performance on phones
- Fixing security (HTTPS), robots.txt and duplicate page issues
- Setting up Google Analytics 4 so we can track calls, form fills and the other actions that matter to you
- Agreeing on your target keywords with you before any work starts
Your Google Business Profile
- Adding every service and sub-service you offer, each with its own description and the right categories
- Filling out every part of the profile: description, photos and videos, attributes, service areas, hours, products and common questions
- Regular posts to your profile, including 3 posts for every new page we add to your website
- Replying to your Google reviews within 24 to 48 hours in your voice, with a plan for handling negative reviews that you approve first
- Setting up and managing your profiles on review sites like Yelp, BBB, Trustpilot, Facebook and the directories in your industry, plus templates for asking customers for reviews
Your website pages
- Rewriting page titles and descriptions so your pages look better in search results
- Cleaning up headings, image descriptions, page addresses and the links between your pages
- Strengthening the content on the pages you already have
- Adding structured data (schema) so Google and AI tools understand your business, services, reviews and FAQs
- A site plan mapping your main service pages, supporting pages and local pages, sent to you for approval, with a content roadmap for the next 8 weeks
Growing the area you show up in
- Map tracking that shows where you rank across your city and nearby zip codes, typically a 10 to 20 mile radius, for 20 or more local keywords
- When you need to reach further, up to 5 new pages built for the areas or services you're missing, with your approval
- Posts in local Reddit and Facebook groups to build your reputation in the community
- Local directory listings and links from other websites
What you'll see every month
You get reporting that shows exactly what we did and what it’s doing for you.
- Weekly ranking updates for your keywords, in both the regular Google results and the map results
- A map report showing where you appear across your service area (Local SEO)
- An AI visibility report showing where your business shows up in Google AI Overviews, Google AI Mode, Gemini and ChatGPT, tracked across 50 to 75 keywords and 40 to 50 of the questions people ask
- A monthly report of the listings and links we built
- Your Google Business Profile results: calls, direction requests, website clicks and views (Local SEO)
- Website traffic and visitor numbers from Google Analytics
- A log of every Google Business Profile post we made and when (Local SEO)
- A review report showing new reviews and our replies (Local SEO)
- Your site plan and roadmap, updated as we go
What we need from you to get started
- Admin access to your website
- Full access to Google Search Console and Google Analytics 4
- Manager access to your Google Business Profile
- Real photos of your office, team, vehicles or equipment and finished work
- Your OK on the keyword list, the site plan, any new pages and how we handle review replies
